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Thursday, May 02, 2019
Saratoga Springs High School senior, Christine Lowe, a student in the ECCA New Media class holding the TrueSongs logo. Her design was chosen as the face of TrueSongs.
When high school students can earn college credits, be mentored by world class businesses, and help their community, all at the same time, it’s a win-win. The Early College Career Academy (ECCA), a partnership between the Washington-Saratoga-Warren-Hamilton Essex BOCES and SUNY Adirondack, is pleased to announce a new collaboration with Fingerpaint and Caffè Lena on a community project called TrueSongs.
TrueSongs is a new program created by Caffè Lena that will connect local musicians with community members who have faced personal hardships. By sharing true stories and creating compelling new songs, Caffè Lena will spotlight community non-profits in a special fundraising and awareness-raising event, set to premiere on July 20. Shelters of Saratoga, AIM Services, HOPE, Healing Springs and Pitney Meadows Community Farm will participate in this first ever performance.
Guided by Fingerpaint, a marketing agency headquartered in Saratoga Springs, the ECCA New Media students gave a face to this unique project. New Media students designed the logo, tagline and all the marketing and promotional materials for the event. ECCA Business Entrepreneurship students developed and presented the marketing plan.
Fingerpaint’s role in TrueSongs stemmed from a conversation with Caffe Lena Executive Director Sarah Craig and Fingerpaint’s Head of Philanthropy, Bo Goliber. Goliber loved the idea, and it was her connection to the ECCA New Media & Business Entrepreneurship programs, as well as many of the collaborating organizations, that the partnership was born. She facilitated the connection and helped Craig get the project off the ground.
Goliber said, “I had been waiting for the perfect project to partner with the ECCA students on, and when this came up, it was a great fit. They’ve truly taken Sarah’s idea and carried out the branding and marketing in partnership with Fingerpaint’s guidance. It was a great opportunity for everyone.”
Designed to be collaborative, cathartic and compelling, TrueSongs will demonstrate the artistic process of turning one person’s story into a song that can break through stereotypes and boundaries to touch many hearts. The event, which will take place at Caffè Lena on July 20, features individuals who have benefitted from the non-profits’ services telling their own story, followed by a performance of an original song that captures the essence of their experience. The show will be recorded and each participant and audience member will be sent a CD of the live Inside Tracks performance after the show.
Ticket information and a full list of the featured artists is available www.everbright.com
“Caffè Lena’s desire to create a bridge between the arts and social services was a great segway for us to get involved,” says WSWHE BOCES Lead Coordinator for Innovative Programs Kim Wegner. “We are happy to extend that reach by adding the education community into the mix. By putting partnerships to work, great things can be accomplished,” adds Wegner.
ECCA is a partnership between SUNY Adirondack and the Washington-Saratoga-Warren-Hamilton Essex BOCES. A program that provides students with focused studies in the fields of Advanced Manufacturing, IT Computer Networking, New Media or Business Entrepreneurship. Students in the programs are exposed to the latest technologies used in these industries, earn industry recognized certifications, and participate in work-based learning activities that include job shadowing, being mentored by an industry expert and real-world industry challenge projects. In addition to acquiring job skills and industry knowledge, students also earn college credits toward an Associate Degree in Applied Science, while still in high school.
ECCA New Media and Business Entrepreneurship students unveil the logo for TrueSongs event set to take place on July 20.
Austin Montello of Glens Falls and Brooke Macica of Stillwater explain how their two classes worked on the project.
WNYT Channel 13 coverage