Our programs prepare you for jobs that employers are trying to fill — both locally and nationally. While many young people are finding it difficult to move forward with their careers, CTE graduates find themselves in demand.

New Media

students in photo studio

What is New Media?

New media most commonly refers to content available on-demand through the Internet, accessible on any digital device.  Common examples of new media include websites such as online newspapers, blogs, wikis, video games and social media. Much of the new media content is communicated through visual aids.  This, in simplest terms is any form of communication that relies on visual cues/graphics to transmit a message to people.

Communication using new media requires graphic/communication designers to help achieve communication goals by analyzing, structuring, planning and creating images and text to improve or develop visual communication for specific purposes. These designers are skilled in the process of creating, producing and distributing materials, both digital and print, as well as in the use of typography, drawings, photo and graphic manipulation, illustration, and color.

Why Study New Media?

The world of work is powered by technology – and digital experiences drive the new economy.”  Steve Adler, Senior Solutions Consultant, Adobe Systems

The new media program may be challenging at times but I really enjoy it. I like a challenge, and this program is a perfect fit.” Megan

You get to do photography, graphic design and learn other skills to that you will use in the real world. Learning all the software is fun, and the projects really push us to do our best.”  Addison

In today’s media-dominated cultural landscape, media and communications have become some of the most relevant, exciting and powerful subjects you could choose to study. Media and communication is a multibillion dollar industry that offers a variety of exciting and lucrative career opportunities.

Employment Outlook

According to the US Bureau of Labor Statistics, “employment of media and communication occupations is projected to grow 4 percent from 2014 to 2024, which will result in about 27,400 new jobs. Demand for media and communication occupations should stem from the need to create, edit, translate, and disseminate information through a variety of different platforms." 

The median annual wage for media and communication occupations was $53,530 in May 2015, which was higher than the median annual wage for all occupations of $36,200.

Program Overview

This two year program combines the strengths of the SUNY Adirondack Media Arts program and the WSWHE BOCES Graphic & Visual Communications program.   The New Media program exposes students to graphic design, photography, and video editing and production, as well as communications theory and practice.  It blends art, technology and soft skills through a highly integrated, hands-on curriculum.   Students will become versed in the industry standard softwares (Adobe Creative Suite), have opportunities to work with/design for local non-profit agencies, and learn project management skills.  

Upon completion, a student is eligible to earn 32 college credits toward an Associate in Applied Science (AAS) degree, a SUNY Adirondack Media Arts Certificate, three industry-recognized Adobe Certifications, and an Adobe Certified Associate (ACA) Certificate.


The Program exposes students to

  • project based work. Every subject is taught through project-based learning that engages students in every facet of their education.
  • collaboration and innovation. Just as is done in the real world, students often work in teams to design and develop novel solutions to class projects and industry challenges.
  • student-centered learning. Students take an active role in their own education, working with teachers in a professional, collaborative environment built on two-way communication.
  • local industry partners. The program’s business partners host students for learning opportunities alongside experts, sponsor industry challenges, and guest lecture in our classes.
  • cutting edge technology. The New Media students are provided with a laptop and digital camera.  The state-of-the-art learning lab contains the following equipment: Wacom drawing tablet  -  large format printers  -  Mac Lab with workstations  -  Adobe Design Suite software

For more information related to Career Opportunities, please visit: CareerZone and the US Bureau of Labor Statistics

In the News …  Media Attention the Program has received

High schoolers get a jump on college at SUNY Adirondack, timesunion.com 9/30/16

Interesting Articles and Reports about the New Media/Graphics Communication industry in the United States.

Graphics Communications Industry Joins Forces ... to Close Workforce Skills Gap

Choosing a Career in the Graphic Communication Industry


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